Decision intelligence
Insights your team can act on
Comparisons, pacing and anomaly detection turn raw advertising metrics into clear next actions.
Opportunity
Lead efficiency improved
CPA ↓ 18.4%
Aster Properties improved over the previous 7-day period.
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Budget pacing risk
112% projected
Kite Commerce may exceed the monthly budget by ₹18,400.
Insight
Creative opportunity
3.1× better CTR
Two video ads are materially outperforming static creatives.
Budget pacing
Projected month-end spend versus approved budgets
Aster Properties₹1.84L / ₹2.40L
Kite Commerce₹2.06L / ₹2.10L
Veda Academy₹74K / ₹1.20L
AI brief guardrails
Every narrative remains traceable to source metrics
Numbers are read from immutable report snapshots
Comparisons show their exact date windows
Unsupported claims are blocked before delivery
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